Agathodemons

Custom lettering designed for diptych posters for Cossignani L.E. Tempo, a young and independent wine producer from Le Marche region, that makes sparkling wines using a centenary-old method: the Classic Method.

Contemporary and classic intertwine in their production and the same concept it’s reflected in the posters: the snakes evokes the cult of Agathodemons, good spirits venerated in ancient times as bearers of good luck, well-being and wisdom. A Classic Method that tells New Stories.

The letters take inspiration from the affiches publicitaires of the firsts decades of 20th century, drawn by famous artists such as Dudovich, Mauzan, Cappiello, and many others. The main goal was to reproduce the same vitality and dynamism their lettering had, with a more contemporary approach. One of the most challenging issues was to tone down the letters: they need to be seen, but they should not steal the spotlight of the beautiful illustration Luca drew.

The two posters are printed in a signed limited edition of 50 copies each on Fedrigoni Freelife Vellum White 320g paper. Part of the proceeds from the sale support the Buzzi Foundation's "A Hospital Without X-Rays" project. To get your signed copy write to info@letempo.it

Agency: Andrea Castelletti Studio
Executive Creative Director & Strategist: Andrea Castelletti
Illustrator: Luca Zamoc
Photo: Marco Biancucci