Logotypes
When selecting a logotype for a brand, it is essential to consider the message and voice that the typography conveys. The choice of typography can significantly impact how the brand is perceived, reflecting its values and personality. Each letter style carries unique characteristics and evokes diverse emotions. Since typography influences perception, brands should strategically have their logotypes designed to effectively communicate their identity to their audience.
Through the years I’ve helped big and small brands find their unique voice: custom typography adds zest and personality to every circumstance.
